These four tips will set your social media videos up for success helping to organically increase engagement Hey, I’m Izak from Volta Media and today we are going to be looking at my four top tips for creating successful social media videos. Tip number one is to be yourself. I cannot stress hard enough how important it is to be authentic when in front of a camera. If you’re putting on a persona, chances are your customers and potential customers are going to see straight through it. It may take a few attempts to get comfortable with being in front of a camera, but that’s all part of the journey.
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Tip number two is to always start off with a teaser before you jump into your logo animation or even introducing yourself. The first ten seconds of every video is the most important. If you don’t capture the viewers attention from the start, then your engagement will suffer. This leads us nicely onto tip number three, and that is to burn your subtitles directly into the video. Most social networks will auto-play videos on mute when you’re scrolling through the feed. Having subtitles will let your customers instantly know what the video is about, and if you capture their attention, it will increase their chances of watching all the way through.
Finally, tip number four is to keep your copy short and to the point. A couple sentences of text is all you need to peak interest and to provide some additional value. Just remember to always include a strong call to action. For example, in this video I am using “Download our free guide to getting started in video marketing”, and then I’m accompanying that with a link to my webpage to make it nice and easy for them to do so. This weeks question of the week is, do you have any tips that you would like to share that helped you to get comfortable in front of the camera? Let me know your answers down in the comments section below. Alright, that’s all for this week. If you enjoyed this episode, please make sure to hit the like button and don’t forget to subscribe. If you want to learn more, check out our blog post where we dive deeper into this topic. There’ll be a link in the description. Also, make sure you follow us on social media to up to date with the latest video marketing news and advice. You can find us as @VoltaMediaHouse on most social networks. I’ll see you next week.