These four tips will set your social media videos up for
helping to organically increase engagement
Hey, I’m Izak from Volta Media and today
we are going to be looking at
my four top tips for creating successful
social media videos.
Tip number one is to be yourself.
I cannot stress hard enough how
important it is to be authentic
when in front of a camera.
If you’re putting on a persona, chances
are your customers and potential
customers are going to see
straight through it.
It may take a few attempts to get comfortable
with being in front of a camera,
but that’s all part of the journey.
Tip number two is to always start off
with a teaser before you
jump into your logo animation or even introducing yourself.
The first ten seconds of every video is the most important.
If you don’t capture the viewers attention from the start,
then your engagement will suffer.
This leads us nicely onto tip number three,
and that is to burn
your subtitles directly into the video.
Most social networks will auto-play videos on mute when
you’re scrolling through the feed.
Having subtitles will let your customers
instantly know what the video is about,
and if you capture their attention, it will increase their
chances of watching all the way through.
Finally, tip number four is to keep
your copy short and to the point.
A couple sentences of text is all you
need to peak interest
and to provide some additional value.
Just remember to always include a strong call to action.
For example, in this video I am using
“Download our free guide
to getting started in video marketing”,
I’m accompanying that with a link to my webpage to make it
nice and easy for them to do so.
This weeks question of the week is, do you have any tips
that you would like to share
that helped you to get comfortable in front of the camera?
Let me know your answers down in the comments section below.
Alright, that’s all for this week.
If you enjoyed this episode,
please make sure to
hit the like button and don’t
forget to subscribe.
If you want to learn more, check out our blog post where we
dive deeper into this topic.
There’ll be a link in the description.
Also, make sure you follow us
on social media to up to date
with the latest video marketing
news and advice.
You can find us as @VoltaMediaHouse
on most social networks.
I’ll see you next week.