How Social Media Helps Business

– In this video, we are gonna talk

about how social media
marketing helps businesses

and the five main reasons you need it.

Hi, I’m JB with Marketing 360.

And we help small business grow

with our marketing and
design talent, technology

through our number one marketing
platform, Marketing 360.

We call marketing and
design Mad, and we love Mad

and hopefully these videos will help you

fall in love with Mad too.

So make sure to follow
us for more tips, tricks

and strategies to grow your
business and fuel your brand.

So the best way to understand

how social media marketing helps
businesses is to understand

the five main reasons you need it.

So let’s jump right in.

Reason number one,

it’s where your customer are,

your customers are on their phone

looking at social media all the time

particularly after work

they’re not watching TV anymore
looking at ABC, NBC, ESPN

those channels still
exist, but today the new TV

is Facebook, Instagram, YouTube, Snapchat

this is where your customers are

and so therefore it’s important

cause that’s where you need to be.

Reason number two.

Social proof is a part of
the buying process these days

when somebody is analyzing

who they’re gonna do business
with they’re typically

gonna look at your website

may be do some research about you,

they’re gonna see what your
online reputation looks like

and nowadays, they’re also
checking for social proof

do you have new followers

and the assumption is if
you don’t have any followers

  Social Media Tips For Artists

you probably don’t have any customers.

And so do you wanna have

that kind of assumption
about your business?

Probably not, which is why you need

to invest in social media marketing

and start building a
following for your brand.

Tip number three.

It’s the new referral system.

Right, people still want
referrals when they’re thinking

about who they’re gonna do business with,

in the old days they
would ask their friends

hey what do you think hey
where should I go for this,

where should I go for that,
who should I buy from for this?

this is still occurring today

but it is not on a one to
one relationship anymore

face to face, it’s on social media

people are asking for referrals
and looking for referrals

on social media all the time

so if you’ve see a drop off
in your referral business,

what you’ve really seen is a drop off

in your social media marketing presence

in comparison to your competitors

so that’s a good reason
why you need to step it up.

Reason number four,

it creates brand awareness.

Brand awareness is huge to your success

because somebody may not be
able to or ready to buy today

but they may be in a week or a month

or six months or a year from now

and when that time comes, you want them

to think of you first

and by staying in front of these people

on social media is
building brand awareness

it’s renting space in their
mind whether they like it or not

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so when they finally do need
to buy your product or service

they think of you first
and not your competitor.

Reason number five.

You have to invest in it

because if you don’t,
your competitors will

and you’ll get passed
up, you have to evolve

marketing is always gonna be needed

it’s like we need food, water to survive

a business needs marketing to survive

but the vehicle of which,
the way that you market,

that’s gonna constantly
change and constantly evolve

and that’s what’s
occurred with social media

this is where your customer are now

so whether you like it or not,

that’s where it’s going, so
that’s where you need to be.

So hopefully these five tips
help you better understand

why social media marketing is important,

how it can help grow your business

and hopefully take you to the next level.

Thanks for watching

please if you like it,

like, comment, share the video

and also follow us for more great content

just like this moving forward.

(soft music)

 

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